Every new device Apple has released in the last year is a cash grab in exchange for no new functionality.” Twitter user Aidan Lynch wrote in a tweet: “The pro stand costing more than most laptops and phones outside of Apple’s realm is the ultimate middle finger to any consumer that is seriously considering their machine. The Pro Stand, $999, is said by Apple to have 'an intricately engineered arm.' MONICA DAVEY/EPA-EFE/Shutterstock CNN has contacted Apple for comment on this.īut the stand caused a stir on social media, with some technology fans mocking the price of what is generally regarded as an unexciting accessory.Īfter all, the stand is more expensive than an iPhone X, which is currently for sale on Apple’s website starting at $749.

It’s unclear as of now if the new system will be compatible with third-party monitor stands. The stand is optional: Mac Pro users could technically lean a monitor against the computer itself instead, or purchase a VESA Mount Adapter ($199). “The Pro Stand has an intricately engineered arm that perfectly counterbalances the display so it feels virtually weightless, allowing users to easily place it into position,” the company notes on its website. That’s on top of the hefty price tag for its new Mac Pro desktop, which starts at $6,000, and a display monitor, the Pro Display XDR, a 32-inch 6K retina LCD display ($4,999). Apple product launches always get buzz, but one new gadget announcement has left some people bemused: a monitor stand that costs more than many computers.Īt its annual Worldwide Developer Conference in San Jose this week, Apple ( AAPL) revealed a collection of new products, including a monitor stand for $999.

Apple stand $999